Marketing

Marketing MKT201 Group-Based Assignment Done by V Madhumitha (J1011064) Mathew Kan (Y1115219) Khong Seow LI (J1011251) Q1 [pic] The Marketing purlieu includes ingredients and forces that exploit the organizations ability to hit and maintain birth with the calculateed customers. It consists of the Micro and Macro surroundingss. Micro environment is one which is reason to the organization and affects the ability in component the customers, whereas the Macro environment contains a larger external factor that influences the micro environment. let us now analyze both the environments to identify the opportunities they decl atomic number 18 oneself and threats they impose. [pic] The above figure represents forces in the macro environment which affects the opportunities and threats of the macro environment. 5 of the forces namely; demographic, sparing, favorable-cultural, natural and technology are the main forces that pass on lead to new opportunities and threats. We will now explore into the macro environment of Samsung Electronics. Demographic As Samsung Electronics offers a wide ikon of technologically advanced mobiles, they are more suited towards target commercializes that are more adequate in education.

Therefore, the target markets would be developed countries where the percentage of stratum holders are more than create countries where the education levels are decline and the percentage of illiterates are superior. Economic A target market purchasing power will figure on its menstruation debt, savings, income and credit availability which makes up the economic environment. These are progress classified into 5 differ! ent income-distribution patterns; very(prenominal) low, low, medium, high and very high incomes. Samsung Electronics should target markets from the medium income spectrum onwards, as these markets will have the capable purchasing power. Social Cultural The social cultural forces of a market segment will likewise affect the...If you trust to get a full essay, aver it on our website: OrderEssay.net

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